RT Book, Section
A1 Noyes, Erik
A1 Brush, Candida
T1 Teaching Entrepreneurial Action: Application of Creative Logic
T2 Entrepreneurial Action
A2 Corbett, Andrew C.
A2 Katz, Jerome A.
YR 2012
DO 10.1108/S1074-7540(2012)0000014011
VO 14
SP 0
SN 978-1-78052-900-4
PB Emerald Group Publishing Limited
AB This chapter highlights an overemphasis and persistent bias in entrepreneurship pedagogy toward predictive logic that results in unidimensional instruction. In contrast, we explore how to teach a creative logic for entrepreneurial action. We argue that a more realistic and complete approach to teaching and pedagogy should include a creative logic that will augment existing methods focused on students’ research and analysis and balance these with taking explicit entrepreneurial action. Building upon social capital, networking, learning and real options theories, the chapter uses case studies and provides in-class exercises to illustrate our perspective and help researchers and instructors alike.
RD 4/10/2026
UL https://doi.org/10.1108/S1074-7540(2012)0000014011