Chapter 2: The Need for Entrepreneurship in Sport Startups Available to Purchase

There has been increasing interest in sport entrepreneurship as a field of study due to the way it bridges theory and practice. This is certainly relevant in the startup context that emphasizes an entrepreneurial approach for developing a business model. This chapter focuses on the importance of sport to society by focusing on entrepreneurship, thereby connecting the sport entrepreneurship literature to the new field of startups. This enables a better understanding about the value of entrepreneurship to the sport industry and in particularly the startup culture.