Sustainable Practices in Hospitality: A Research Framework Available to Purchase

The hospitality industry is starting to take responsibility for environmental sustainability. A strong focus on energy, waste, and water usage is directly linked with financial benefits in the operation of the hoteliers. Practices connected to the social aspect of sustainability are less developed. The dominant utilitarian paradigm in managers’ decisions is a strong causal factor in the lack of systematic social activities. The economic driver seems to be too strong! The suggested research agenda will enable us to better explain this phenomenon in which companies include sustainable development in their strategy – as long as the benefits are visible. In this agenda a broad definition of sustainability is needed and more attention should be paid to the different stakeholders. Next to this stakeholder perspective also additional approaches such as change management are necessary. In line with this multiple-perspective approach both qualitative and quantitative methods to research the practices in and the motives for a more sustainable hospitality industry, are needed. Finally to understand motives and actual behavior of employee and guest toward sustainable alternatives, more experiment research designs are needed.