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Keywords: Diffusion of innovation (DOI)
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Journal Articles
International Journal of Emerging Markets (2023) 18 (10): 4669–4689.
Published: 10 February 2022
... in the diffusion of innovation (DOI) theory. The hypotheses were tested using the structural equation modeling (SEM) approach using SmartPLS. The authors control for the demographics and apply the required statistical diagnostics for robust findings. Findings The compatibility and IT expertise were the two key...
Journal Articles
International Journal of Emerging Markets (2019) 14 (4): 620–638.
Published: 06 August 2019
...Muhammad Ali; Syed Ali Raza; Chin Hong Puah; Hanudin Amin Purpose The purpose of this paper is to determine the factors influencing customer adoption toward takaful products in Pakistan. Design/methodology/approach The study used five attributes of diffusion innovation theory (DOI), namely...

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