... to adapt to their highly competitive business environment. Embracing the underpinnings of entrepreneurial discovery theory and dynamic capabilities, the study is situated in Vietnam, an emerging market, and focuses on a company case. Design/methodology/approach Open-ended, semi-structured interviews...

... of the firm practices to align with social and environmental concerns. Moreover, health care in emerging countries is increasingly concerned with adequate delivery to the masses under resource constraints (WEF, 2019 ; Fletcher-Brown et al., 2020). The challenges faced in emerging markets indicate...