...Erika Lourdes González-Rosas; Ramón Navarrete-Reynoso; Rafael Guerrero-Rodríguez Purpose This study examines visitor motivation and event evaluation at the International Balloon Festival ( FIG ) in León, Guanajuato, one of Mexico's most prominent cultural and tourism events. Despite its economic...

... overtourism. It explores the implications of these processes for resident and visitor well-being and assesses the potential of nudge theory as a behavioural intervention strategy. Design/methodology/approach A qualitative single-case study was conducted in San Andrés Mixquic, Mexico, during the 2022 Day...

...Carlos Monterrubio; Katherine Dashper; Rafael Hernández-Espinosa Purpose Mexico has a rich programme of community carnivals that both perpetuate and offer opportunities to subvert existing power structures and social relations. Carnival organisers have a key role to play in either reinforcing...

... Participant observations were carried out at various carnival sites, with a particular emphasis on the “Carnaval de Ixtapan” in Central Mexico in 2024. These observations were supported by photographs and videos. Findings The carnival’s transgressive nature has led to progress in inclusivity, notably...