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Examining the antecedents and outcomes of event brand equity for music events: an analysis of the importance–performance matrix approach (IPMA)

Porchom Phonmuk, Supawat Meeprom, Pipatpong Fakfare

International Journal of Event and Festival Management (2026) 17 (1): 91–112.

https://doi.org/10.1108/IJEFM-12-2024-0167

Published: 05 September 2025

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