... experimental setting, such as WTP elicited through multiple price lists (Asioli et al., 2021), experimental auctions (Canavari et al., 2019) or open-ended choice experiments (Corrigan et al., 2009), we focus on a discrete choice experiment as it provides a choice setting simulating...

... and highly relevant effect of dynamic pricing that enables to create sustainable business models. We conducted an online experiment in order to elicit consumers' WTP for fresh and old strawberries. We describe the treatments used in this experiment and explain the experimental procedure. Thereafter...

... the reasons behind the apparent success of these PWYW examples, studies have been done using experimental economics, field experiments, as well as empirical data. For an overview of the current literature, we refer to the reviews of Gerpott (2017) and Greiff and Egbert (2018) who provide an excellent...

... vs low) as factors was applied. The experiment was designed in the format of an online news-article, and was presented on an A4 sized page across all of the four experimental conditions. The article opened with a recent statistic indicating that overweight and obesity is an increasing problem...

... prevailing opinions concerning the quality of its own merchandise range, beyond the set of product-specific intrinsic benefits. Design/methodology/approach – A within-subject two-phase research design was adopted, intially using an experimental approach and thereafter modeling the cognitive effect...