..., and explanatory methodology was employed through a structural equation modeling approach (PLS-SEM). Data were collected from 320 attendees during the 2024 FIG using a structured questionnaire adapted from Kruger et al. (2011). Exploratory factor analysis and measurement validation were conducted...

... the similarity and difference of perception change on event attendance. Providing a structural equation modeling (SEM) analysis of communication model for both professional event organizers and PCO guidelines when determining an event’s marketing strategy priorities. Design/methodology/approach The authors...