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Book Chapter
References
Available to PurchaseSerial: Advances in Digital Technology and Data-Driven Business Practices
Published: 06 April 2026
EISBN: 978-1-83608-602-4
ISBN: 978-1-83608-603-1
... transformation journey . https://www.tajhotels.com TripAdvisor . ( 2023 ). TripAdvisor travel trends report 2023 . TripAdvisor Insights . Trivago . ( 2023 ). Trivago marketing report 2023 . Trivago Insights . World Travel & Tourism Council . ( 2023 ). Economic impact of travel...
Book Chapter
References
Available to PurchaseSerial: Advances in Digital Technology and Data-Driven Business Practices
Published: 06 April 2026
EISBN: 978-1-83608-602-4
ISBN: 978-1-83608-603-1
... . ( 2019 ). Semrush digital marketing report . https://www.semrush.com/ Soltani-Nejad , F. , Rastegar , R. , Shahriari-Mehr , G. , & Taheri-Azad , F. ( 2022 ). Conceptualizing tourist journey: Qualitative analysis of tourist experiences on TripAdvisor . Tourism Management...
Book Chapter
Linking DFLSS with the Fourth Industrial Revolution Data-based Technologies
Available to Purchase
Published: 22 April 2026
10.1108/978-1-83753-532-320261009
EISBN: 978-1-83753-532-3
ISBN: 978-1-83753-533-0
..., adjusting their offerings accordingly. The crisis analysis module helped DMO s track and mitigate COVID -19-related concerns. Tripadvisor’s live sentiment dashboard serves as a model case study for leveraging big data analytics in process design. 4 Tripadvisor, the world’s largest travel...
Book Chapter
References
Available to PurchaseSerial: Advances in Digital Technology and Data-Driven Business Practices
Published: 06 April 2026
EISBN: 978-1-83608-602-4
ISBN: 978-1-83608-603-1
.... L. , Chen , C. , & Wu , S. ( 2016 ). Online consumer review factors affecting offline hotel popularity: Evidence from Tripadvisor . Journal of Travel & Tourism Marketing , 33 ( 2 ), 211 – 223 . Yasmin , A. , Tasneem , S. , & Fatema , K. ( 2015...
Book
Published online: 22 April 2026
Published in print: 13 May 2026
10.1108/978-1-83753-532-3
EISBN: 978-1-83753-532-3
ISBN: 978-1-83753-533-0
Book Chapter
Serial: Advances in Digital Technology and Data-Driven Business Practices
Published: 16 March 2026
10.1108/978-1-83608-602-420261009
EISBN: 978-1-83608-602-4
ISBN: 978-1-83608-603-1
..., and online reviews, has become a vital aspect of consumer decision-making due to digital marketing. Customers can document their experiences on platforms like TripAdvisor and Google Reviews, which subsequently influence the choices of fellow travellers. According to TripAdvisor’s 2023 Travel Trends Report...
Book Chapter
Digital Marketing Strategies for Travel and Accommodation in India
Available to PurchaseSerial: Advances in Digital Technology and Data-Driven Business Practices
Published: 16 March 2026
10.1108/978-1-83608-602-420261007
EISBN: 978-1-83608-602-4
ISBN: 978-1-83608-603-1
... of tourist experiences on TripAdvisor . Tourism Management Perspectives , 44 , 101040 . 10.1016/j.tmp.2022.101040 Taecharungroj , V. , & Mathayomchan , B. ( 2019 ). Analysing TripAdvisor reviews of tourist attractions in Phuket, Thailand . Tourism Management , 75 , 550 – 568...
Book Chapter
A Study on Digital Marketing Strategies for Travel and Accommodation
Available to PurchaseSerial: Advances in Digital Technology and Data-Driven Business Practices
Published: 16 March 2026
10.1108/978-1-83608-602-420261006
EISBN: 978-1-83608-602-4
ISBN: 978-1-83608-603-1
... bookings. Viglia et al. (2016) conducted an online conjoint experiment and found that consumers’ preferences increase with both the number of reviews and the evaluation (rating) of the hotel. Torres et al. (2015) also observed that both ratings and review volume on TripAdvisor positively affected...
Book Chapter
References
Available to Purchase
Published: 11 February 2026
EISBN: 978-1-83708-786-0
ISBN: 978-1-83708-787-7
... ( 5 ), 589 – 608 . Soltani-Nejad , N. , Rastegar , R. , Shahriari-Mehr , G. , & Taheri-Azad , F. ( 2024 ). Conceptualizing tourist journey: Qualitative analysis of tourist experiences on TripAdvisor . Journal of Quality Assurance in Hospitality & Tourism , 25 ( 2...
Book
Destination Data: Charting the Course for Transformative Travel Experiences
Available to PurchaseSerial: Advances in Digital Technology and Data-Driven Business Practices
Published online: 16 March 2026
Published in print: 06 April 2026
10.1108/978-1-83608-602-4
EISBN: 978-1-83608-602-4
ISBN: 978-1-83608-603-1
Book Chapter
Digital Marketing
Available to PurchaseBook: Strategic Marketing Management in Asia: Case Studies and Lessons across Industries (2nd Edition)
Published: 23 March 2026
10.1108/978-1-83753-048-920262021
EISBN: 978-1-83753-048-9
ISBN: 978-1-83753-049-6
... to direct customers to related products. TripAdvisor. TripAdvisor leverages SEO to enhance the visibility of their hotel and restaurant listings in search engine results. They also utilize customer reviews and ratings to increase the relevance of their listings. Zillow. Zillow...
Book Chapter
Published: 21 January 2026
10.1108/978-1-83708-786-020261010
EISBN: 978-1-83708-786-0
ISBN: 978-1-83708-787-7
... through thematic content analysis of customer comments on the TripAdvisor platform collected between June 2022 and July 2023. The results indicate that physical stimuli and employee performance significantly impact the consumer experience while themes and factors related to the product have the least...
Book Chapter
Serial: Entrepreneurial Behaviour
Published: 13 January 2026
10.1108/978-1-80592-671-920261004
EISBN: 978-1-80592-671-9
ISBN: 978-1-80592-674-0
... of accessibility through web accessibility assessments of major online travel agencies (OTAs) and a thematic analysis of user-generated content from the TripAdvisor forum “Travel with Disabilities.” The research maps the primary barriers faced by PwD, ranging from insufficient digital accessibility and fragmented...
Book Chapter
Serial: Advances in Digital Technology and Data-Driven Business Practices
Published: 16 March 2026
10.1108/978-1-83608-602-420261008
EISBN: 978-1-83608-602-4
ISBN: 978-1-83608-603-1
... travellers actively evaluate various travel options, including accommodations, destinations and itineraries. Popular platforms in India, such as MakeMyTrip, Cleartrip and TripAdvisor, play a crucial role in providing information and reviews, serving as essential digital touchpoints ( Pencarelli, 2019 ). User...
Book Chapter
References
Available to PurchaseSeries: Advances in Hospitality and Leisure
Published: 09 March 2026
EISBN: 978-1-80592-745-7
ISBN: 978-1-80592-746-4
... on consumer eWOM and hotel performance: Evidence from TripAdvisor . International Journal of Contemporary Hospitality Management , 28 ( 9 ), 2013 – 2034 . 10.1108/IJCHM-06-2015-0290 Yeh , S.-S. , Fotiadis , A. , Chiang , T.-Y. , Ho , J.-L. , & Huan , T.-C. T. C. ( 2020...
Book Chapter
References
Available to Purchase
Published: 11 February 2026
EISBN: 978-1-83708-786-0
ISBN: 978-1-83708-787-7
.../10630732.2017.1413228 Mahat , N. , & Hanafiah , M. ( 2020 ). Help Me TripAdvisor! Examining the relationship between TripAdvisor e-WoM attributes, trusts towards online reviews and travellers behavioural intentions . Journal of Information and Organizational Sciences , 44 , 83 – 112 . 10.31341...
Book Chapter
Serial: Advances in Digital Technology and Data-Driven Business Practices
Published: 16 March 2026
10.1108/978-1-83608-602-420261004
EISBN: 978-1-83608-602-4
ISBN: 978-1-83608-603-1
... online fraudulent activities of customers. TRIPADVISOR: This technology monitors and guide travellers with information before their journey based on their preferred location, restaurants, hotels and cultural areas. FLYR: This technology obtains data about airlines for reliable...
Book Chapter
Impact of Social Media on Tourism Demand
Available to PurchaseSerial: Building the Future of Tourism
Published: 08 January 2026
10.1108/978-1-83662-916-020251014
EISBN: 978-1-83662-916-0
ISBN: 978-1-83662-917-7
..., enabling businesses to reach global audiences instantly. Platforms like Facebook, Instagram, YouTube, TikTok, and TripAdvisor have become essential tools for promoting destinations, accommodations, and travel experiences ( Chourasia, 2024 ). On the other hand, digital marketing campaigns, which use social...
Book Chapter
Series: Advances in Hospitality and Leisure
Published: 16 February 2026
10.1108/S1745-354220260000021004
EISBN: 978-1-80592-745-7
ISBN: 978-1-80592-746-4
... is maintained effectively ( Doorley & Garcia, 2015 ). That is why it is gaining more importance by big and small hotels in order to make sure that the performance of the hotel is maintained sustainably. Various online platforms such as TripAdvisor, Foursquare, Booking.com , and Oyster.com provide...
Book
Sustainable Business Models: Insights from the Tourism, Cultural and Creative Sectors
Available to PurchaseSerial: Entrepreneurial Behaviour
Published online: 13 January 2026
Published in print: 24 February 2026
10.1108/978-1-80592-671-9
EISBN: 978-1-80592-671-9
ISBN: 978-1-80592-674-0
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