Search Results for online travel agencies

...Abstract In the present study, we examined how effectively online travel agencies (OTAs) handle negative e-word-of-mouth on social media platforms like Facebook, Twitter, and Instagram. We collected data from 497 participants using survey method. To test the hypotheses formulated from the existing...

... of Retailing and Consumer Services , 78 , 103742 . 10.1016/j.jretconser.2024.103742 Albattat , A. ( 2020 ). The impact of online marketing in travel agency In Emerald Publishing Limited eBooks (pp. 85 – 96 ). 10.1108/978-1-83982-688-720201006 Arasli , H. , Abdullahi , M...

... and tourism services, these digital technologies have proven critical for providing more efficient, personalized, and customer-centric experiences in the hospitality business. Online travel agencies have emerged as major participants in the tourism industry, offering a wide range of services such as air...

... of accessibility through web accessibility assessments of major online travel agencies (OTAs) and a thematic analysis of user-generated content from the TripAdvisor forum “Travel with Disabilities.” The research maps the primary barriers faced by PwD, ranging from insufficient digital accessibility and fragmented...

... travel services available online. The Indian online travel sector is projected to reach USD 13.6 billion by 2025, experiencing a compound annual growth rate of 15.4% from 2020 to 2025. In recent years, online travel bookings have surged significantly ( Statista, 2023 ). Major online travel agencies...

... technologies to expand their market reach and customize visitor experiences. Samara et al. (2020) state that e-tourism simplifies the booking process by utilizing online travel agencies (OTAs) and also allows for immediate communication between visitors and service providers, resulting in increased consumer...

...://www.tmstudies.net/index.php/ectms/article/view/648 Martin-Fuentes , E. , Mellinas , J. P. , & Parra-Lopez , E. ( 2018 ). Hotels that most rely on Booking.com–online travel agencies (OTAs) and hotel distribution channels . Tourism Management , 73 ( 4 ), 465 – 479 . Sakas , D...

... ). MakeMyTrip MakeMyTrip, founded in 2000, is one of India’s largest online travel agencies (OTAs), offering a comprehensive platform for booking flights, hotels, holiday packages and transportation ( Choudhary et al., 2025 ). Known for its early adoption of technology and customer-centric digital solutions...

... emerging internet technologies and digital solutions are reshaping traditional tourism businesses. Key themes include the rise of online travel agencies, digital tour guides, the use of analytics in service marketing, and the management of internet booking engines. The chapter also highlights challenges...

...-building toolkits, and ethical data-sharing agreements between Online Travel Agencies and local Destination Management Companies. The overarching message is clear: while technology has the potential to democratize market access and enhance guest experiences, intentional strategies for inclusion...

... by providing travellers with direct access to airlines, hotels, and tour operators, bypassing traditional travel agencies. Online booking platforms and review websites offer transparency and control, empowering consumers in their travel decisions. Initially connecting travellers with information and services...

... Property management system Opera, Maestro, Hotelogix Room inventory management reservation management front desk operations housekeeping management Revenue management Online travel agencies Expedia, Airbnb Hotel and accommodation booking Flight booking Package tour booking car booking...

... Studies , 10 ( 1 ), 59 – 65 . https://www.tmstudies.net/index.php/ectms/article/view/648 Martin-Fuentes , E. , Mellinas , J. P. , & Parra-Lopez , E. ( 2018 ). Hotels that most rely on Booking.com–online travel agencies (OTAs) and hotel distribution channels . Tourism Management...

... technologies. AI solutions are available for all parties involved, including visitors, operators, destination managers, online travel agencies and travellers ( Gajdosik, 2019 ; Ivanova, 2019 ; Katsanakis et al., 2025 ). By utilising AI technology, companies may better utilise information systems to alter...

... & planning practice . Global Business & Finance Review (GBFR) , 23 ( 3 ), 49 – 67 . 10.17549/gbfr.2018.23.3.49 Lv , X. , Li , N. , Xu , X. , & Yang , Y. ( 2020 ). Understanding the emergence and development of online travel agencies: A dynamic evaluation and simulation...

... intelligence, and service automation in travel agencies and tourist information centers . In Robots, artificial intelligence, and service automation in travel, tourism and hospitality (pp. 221 – 237 ). Emerald Publishing Limited . Karanam , V. S. , Shukla , V. K. , Khalid , M. N...

... 1. Planners of basic tourism product National and local policy makers, governments, municipalities 2. Suppliers of tourism services Attractions, accommodation, dining, bars, souvenir stores, airlines, airports, seaports 3. Intermediate actors Tour operators, travel agencies, online...

... travel. It collects data from college students in Taiwan through online surveys. The survey instrument is a structured online questionnaire that utilizes a modified International Tourist Role (ITR) scale as its core assessment, along with other socio-demographic attributes. In total, 997 samples...