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Search Results for generative AI
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Book Chapter
Series: International Perspectives on Education and Society
Published: 03 March 2026
10.1108/S1479-367920260000051011
EISBN: 978-1-80592-987-1
ISBN: 978-1-80592-988-8
...Abstract This chapter explores the application of generative artificial intelligence (AI) technologies in writing assessment, with a focus on translating current research into contextually responsive strategies for global implementation. Writing assessment plays a central role in identifying...
Book Chapter
Series: Studies in Symbolic Interaction
Published: 01 December 2025
10.1108/S0163-239620250000061003
EISBN: 978-1-83708-692-4
ISBN: 978-1-83708-693-1
...Abstract This chapter introduces the concept of a socio-technical self in generative artificial intelligence (AI), focusing on systems like ChatGPT as relational participants in human–machine interactions. Building on and expanding George Herbert Mead’s theories of the self, it shifts...
Book Chapter
Series: Studies in Symbolic Interaction
Published: 01 December 2025
10.1108/S0163-239620250000061004
EISBN: 978-1-83708-692-4
ISBN: 978-1-83708-693-1
... and missing considerations within the current GenAI systems being used for consultation, forecasting, and decision-making and to improve the safety of future AI systems and human partnership with these. Divination and oracles generative AI LLMs and chatbots cultural practices and anthropology algorithms...
Book Chapter
Series: Contemporary Issues in Entrepreneurship Research
Published: 01 December 2025
10.1108/S2040-724620250000022023
EISBN: 978-1-83662-406-6
ISBN: 978-1-83662-407-3
...Generative artificial intelligence (Gen-AI), which refers to autonomous creation of content, is an area of artificial intelligence (AI) that presents a lot of potential for small- and medium-sized enterprises (SMEs). This technology can boost productivity, help to communicate and attract customers...
Book Chapter
Serial: Entrepreneurship and Technology in Tourism and Hospitality
Published: 17 November 2025
10.1108/978-1-83662-330-420251001
EISBN: 978-1-83662-330-4
ISBN: 978-1-83662-331-1
...Generative artificial intelligence (AI) tools present both exciting opportunities and notable challenges for African American entrepreneurs in the tourism industry. This paper explores how generative AI can drive innovation and growth for entrepreneurial ventures, particularly in areas like content...
Book Chapter
Serial: Emerald Studies in Sustainable Innovation Management
Published: 18 July 2025
10.1108/978-1-83549-105-820251003
EISBN: 978-1-83549-105-8
ISBN: 978-1-83549-106-5
... New Product Development, NPD Product Management GenAI Generative Artificial Intelligence, GenAI, Generative AI GPT, BERT, DALL-E, CLIP, Large language model, LLM Transformer Note “*” denotes both “s” and “z.” Fig. 3.1. The Number...
Book Chapter
Generative AI and Society 5.0: Enabling a Collaborative, Inclusive Future
Available to PurchaseSerial: Emerald Studies in Sustainable Innovation Management
Published: 18 July 2025
10.1108/978-1-83549-105-820251001
EISBN: 978-1-83549-105-8
ISBN: 978-1-83549-106-5
...The integration of generative AI into Society 5.0 represents a natural evolution in the relationship between humans and technology. In this future society, GenAI is not just a tool for enhancing productivity but a partner in solving complex societal challenges. The collaborative nature of GenAI...
Book Chapter
Exploring the Research Landscape of Generative AI: A Bibliometric and Content Analysis
Available to PurchaseSerial: Emerald Studies in Sustainable Innovation Management
Published: 18 July 2025
10.1108/978-1-83549-105-820251002
EISBN: 978-1-83549-105-8
ISBN: 978-1-83549-106-5
...-building. In the context of GenAI, this cluster likely reflects the discussion around technological frameworks and models that enable or integrate AI advancements. The connection to “trust” implies concerns over AI trustworthiness, especially in generative systems where understanding and transparency...
Book Chapter
Serial: Emerald Studies in Sustainable Innovation Management
Published: 18 July 2025
10.1108/978-1-83549-105-820251004
EISBN: 978-1-83549-105-8
ISBN: 978-1-83549-106-5
... of the “scraped” data used for training should be compensated for use and (2) understanding the ownership of the GenAI generated output. The research looks at how to strike a balance between stronger and weaker IP protections and how this balance can incentivize and reward both human creativity and AI model...
Book Chapter
Training, Reskilling, Recruiting: The Future of Work in the Age of Generative AI
Available to PurchaseSerial: Emerald Studies in Sustainable Innovation Management
Published: 18 July 2025
10.1108/978-1-83549-105-820251013
EISBN: 978-1-83549-105-8
ISBN: 978-1-83549-106-5
...., 2019 ). Various models of human–AI collaboration have been proposed in both managerial contexts ( Sowa et al., 2021 ) and for the general workforce ( Makarius et al., 2020 ). A growing body of literature explores the relationship between workers and AI, with the aim of improving business processes...
Book
The Generative AI Impact: Reframing Innovation in Society 5.0
Available to PurchaseSerial: Emerald Studies in Sustainable Innovation Management
Published online: 18 July 2025
Published in print: 17 July 2025
10.1108/9781835491058
EISBN: 978-1-83549-105-8
ISBN: 978-1-83549-106-5
Book
After Generative AI: Preparing Faculty to Transform Education, Learning, and Pedagogy
Available to PurchaseSerial: Great Debates in Higher Education
Published: 09 May 2025
10.1108/9781835499467
EISBN: 978-1-83549-946-7
ISBN: 978-1-83549-949-8
Book Chapter
The Next Wave in Marketing: Data Science in the Age of Generative AI
Available to Purchase
Published: 14 April 2025
10.1108/978-1-83608-298-920251002
EISBN: 978-1-83608-298-9
ISBN: 978-1-83608-299-6
... improves business development. The generative artificial intelligence (AI) is a significant challenge to the marketer since it created ethical concerns such as data privacy, ethical dilemma, bias in content creation and misleading information. Ensuring the data usage needs regulatory framework for the AI...
Book Chapter
Published: 14 April 2025
10.1108/978-1-83608-298-920251007
EISBN: 978-1-83608-298-9
ISBN: 978-1-83608-299-6
...Abstract There are numerous ethical, social, and legal considerations associated with generative artificial intelligence (AI) in academic research, from ideation to publication; generative AI contributes an important role in academic research. The creation, rewriting, and enhancement...
Book Chapter
Can Generative AI Serve as the Modern-Day White-Collar Knowledge Laborer?
Available to PurchaseSerial: Emerald Studies In Finance, Insurance, And Risk Management
Published: 06 March 2025
10.1108/978-1-83753-750-120251010
EISBN: 978-1-83753-750-1
ISBN: 978-1-83753-751-8
...Abstract Purpose: There has been a growing debate on whether generative AI can serve as the modern-day equivalent of white-collar knowledge workers. In a recent post, technology magnate Bill Gates boldly proclaimed that ChatGPT would soon become the quintessential white-collar worker...
Book Chapter
Can Generative AI Serve as the Modern-Day White-Collar Knowledge Laborer?
Available to PurchaseSerial: Emerald Studies In Finance, Insurance, And Risk Management
Published: 06 March 2025
10.1108/978-1-83753-750-120251010
EISBN: 978-1-83753-750-1
ISBN: 978-1-83753-751-8
...Abstract Purpose: There has been a growing debate on whether generative AI can serve as the modern-day equivalent of white-collar knowledge workers. In a recent post, technology magnate Bill Gates boldly proclaimed that ChatGPT would soon become the quintessential white-collar worker...
Images
Adapting Generative AI to Organizational Needs. A graph of learning meth...
Available to Purchase
in Artificial Intelligence-Based Digital Transformation
> The Digital Transformation of Organizations
Published: 25 May 2026
Fig. 2. Adapting Generative AI to Organizational Needs. A graph of learning methods by effort versus performance, shows in-context learning, shot-learning, R A G, and fine-tuning. The two-dimensional coordinate system graph shows of labeled text elements. The horizontal axis is labeled More about this image found in Adapting Generative AI to Organizational Needs. A graph of learning meth...
Book Chapter
Published: 21 February 2025
10.1108/978-1-83549-109-620251005
EISBN: 978-1-83549-109-6
ISBN: 978-1-83549-110-2
... persons to effectively manage the relationship and interactions between employees and technology (GAI) in a more ethical, responsible and sustainable manner. Intelligence transformation generative AI organisational socialisation technology socialisation SMEs emerging market China challenge...
Book Chapter
Published: 02 December 2024
10.1108/978-1-83608-852-320241017
EISBN: 978-1-83608-852-3
ISBN: 978-1-83608-853-0
...Abstract This chapter demonstrates the effectiveness of using Generative AI (GenAI) to develop AI literacy in the context of human–AI collaborative writing among secondary students. The study used Vygotsky’s Zone of Proximal Development to scaffold students’ understanding of AI concepts...
Images
Travel Industry in the Age of Generative AI. An illustration shows icons...
Available to Purchase
in Exploring the Role of Artificial Intelligence in Tourism Businesses in India: A Critical Analysis
> Destination DataCharting the Course for Transformative Travel Experiences
Published: 06 April 2026
Travel Industry in the Age of Generative AI. An illustration shows icons and labels about the travel industry in the age of generative A I. The illustration titled “Travel Industry in the Age of Generative A I” shows various icons and labels. The illustration highlights five labels: “Enhanced More about this image found in Travel Industry in the Age of Generative AI. An illustration shows icons...
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