...Amparo Baviera-Puig; Giusi Giamporcaro; Domingo M. Salazar; Isabel López-Cortés Purpose This study explores wine consumer preferences in the Valencian Community through a territorial and segmented lens. While wine consumption has been widely examined, no research has systematically compared...

...Martina Panero; Paola De Bernardi; Sara Moggi; Paul Pierce Purpose This study investigates the drivers and barriers to digitalisation in viticulture, focusing on the Italian wine sector. Although digital transformation is widely recognised as necessary for its potential to bring significant...

... questionnaire was used to collect data from 114 Italian wine producers. The factors influencing the adoption of blockchain technology were based on an extended Unified Theory of Acceptance and Use of Technology (UTAUT). Partial Least Squares Structural Equation Modelling (PLS-SEM) was used to analyse the data...

...Oleksandra Hanchukova; Natalia Velikova Purpose Addressing a gap in research on solidarity, this study investigates how solidarity with a country in crisis impacts consumer purchase intentions for products from that country, using wine as the product of investigation. Design/methodology...

...Chiara Bartoli; Angelo Baccelloni; Alessio Di Leo; Alberto Mattiacci Purpose This study explores luxury wine hospitality by considering (1) physical activities and (2) activities created by integrating the physical domain with digital technology. In doing so, it aims to identify the different...

...”. This methodology is applied to a choice regarding wine and a choice regarding food. Choices are incentive-compatible, as one participant is randomly selected in each session to receive the chosen product. Findings We find no significant difference between the frequency of choices of the product framed...

...Oleksandra Hanchukova; Natalia Velikova; Bonhak Koo Purpose Extending the Attitudes-Behavior-Context (ABC) theoretical framework by incorporating consumer expertise as an antecedent, the study investigates the intricate relationship between consumer attitudes toward locally produced goods (wine...

... the small winery and the starred restaurant, performing several continuous, simultaneous, and bilateral roles toward both actors. Originality/value The study sheds light on the role of wine stewards in the B2B context and provides useful insights to close the theoretical gap between business...

...Adam Carmer; Joseph Kleypas; Marissa Orlowski Purpose The aim of this paper is to examine the existing literature circa 2010–2023 of introductory wine education involving sensory experience components in an objective, transparent and replicable manner. Sensory experience education normally...

...Kleopatra Konstantoulaki; Ioannis Rizomyliotis; Ioannis Kostopoulos; Solon Magrizos; Thi Bich Hang Tran Purpose Departing from conflicting findings on the role of involvement in the formation of the consideration set, the authors of this study seek to shed light to the wine consumer behaviour...

...Patrizia Gazzola; Enrica Pavione; Daniele Grechi; Federica Scavarda Purpose Although not yet fully defined, natural wine represents a sector that has gained the widespread attention of final consumers and, therefore, also of the restaurant world, because of its promise of sustainability...

...Claudio Aqueveque Purpose The purpose of this paper is to investigate buyers' perceptions and preferences for three different packaging formats of low-priced wines existing in the Chilean market: Brick Liquid Carton, Traditional Glass Bottle (0.75 L), and Magnum Glass Bottle (1.5 L). Since...

...Dannielle K. Wright; Hyunsun Yoon; Alastair M. Morrison; Tina Šegota Purpose This paper aims to review and map the landscape of luxury wine consumption in multidisciplinary literature. It highlights the key themes of analysis, consumer markets and common behaviours of luxury wine consumption...

...Patrizia Gazzola; Daniele Grechi; Enrica Pavione; Gloria Gilardoni Purpose The role of sustainability is predominant in many aspects of consumer purchasing decisions. Millennials and young people are, in this field, potential players who buy and consume wine with ecosustainable decisions...

...Raffaele Campo; Pierfelice Rosato; Enrico Battisti Purpose This paper is aimed at examining and critically analyzing systematical literature on wine and cross-modality between the five senses. In particular, the researchers want to highlight the role of multisensory analysis on wine marketing...

.../methodology/approach A survey of a sample of 437 wine drinkers was carried out in Portugal using non-probabilistic sampling. The technique used was conjoint analysis based on the SPSS conjoint module. Findings One of the key findings was the low importance of bottle design in shaping consumer preferences...

...Oriol Jorge; Adria Pons; Josep Rius; Carla Vintró; Jordi Mateo; Jordi Vilaplana Purpose Wine has been produced for thousands of years and nowadays we have seen a spread in the wine culture. E-commerce sales of wine have increased considerably and online customer's satisfaction is influenced...

...Giordano Ruggeri; Chiara Mazzocchi; Stefano Corsi Purpose Consumers' concerns about the environmental impacts of food production have been increasing over the last years, and several certification systems for environment-friendly food products have been created. This research investigates wine...

...Romeo Bandinelli; Diletta Acuti; Virginia Fani; Bianca Bindi; Gaetano Aiello Purpose The present research expands the debate on environmental sustainability in the wine industry. Since the literature on sustainability and wine is relatively recent, current results do not cover all the practices...

.... This study analyses whether the implementation of a pay-what-you-want strategy can be successful and if there is a willingness to pay from the consumers for wine touristic offers. Furthermore, the study analyses, in general, how suitable experiments are as a research tool. Design/methodology/approach...