... was implemented to condense attitudinal variables, which then informed consumer segmentation via cluster analysis. Five consumer segments were identified: health-indifferent consumers, socially conscious consumers, health-motivated consumers, conventional consumers, and taste- and value-seekers. A double-hurdle...

... of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode COVID-19 Apples Health Consumer segments “An apple a day keeps the doctor away” – a popular proverb. When the COVID-19 pandemic started in 2020, most of us had no idea that the consequences...

... in Sweden. Against the background that ASM can increase animals' welfare and other aspects such as meat quality and working conditions, the aim of this study is to identify consumer segments who are open to products from ASMs. To the best of our knowledge, research on consumers' awareness levels...

... acceptance of processed and functional lamb meat products are still scarce. Health Functional foods Consumer segments Cold meat Sausages meat The Chilean government, lamb producers, meats industries and researchers from La Araucanía Region in Chile, where lamb meat production is important...

...Laura Mørch Andersen; Thomas Bøker Lund Purpose – This article aims to investigate how sub-markets with different degrees of maturity develop during a period of general organic growth, and how different consumer segments behave on these sub-markets. Design/methodology/approach – This paper...