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South Asian Journal of Marketing Cover Image for Volume 6, Issue 2
Current Issue
Volume 6,
Issue 2,
18 November 2025
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About the Journal

The South Asian Journal of Marketing is an international, open access, peer-reviewed academic journal focusing on all topics related to Marketing with a particular emphasis on the South Asia region. The journal is published by Emerald and managed by Sri Lanka Institute of Marketing.

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Indirect negatively valenced influencing behavior of digital wallet: interplay of intensity and valence on Facebook reviews
Book review: Shaping entrepreneurial marketing: a South Asian perspective
Moving toward a cashless society via e-payment: an extended technology acceptance model
Motivation and behavioural intention of religious tourists at Buddhist sites: a study of Lumbini – the birth place of Gautam Buddha
Understanding consumer repurchase and word-of-mouth behavior in brick-and-mortar retail: role of retail store attributes, brand loyalty and perceived value

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Editor(s):
Dr. Dewasiri N. J.

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Sri Lanka Institute of Marketing