Skip Nav Destination

Review of Marketing Research

Review of Marketing Research provides comprehensive, state-of-the-art reviews of key areas in marketing research. Each article critically examines existing literature, develops innovative frameworks, and discusses future developments, alongside specific empirical studies. Some articles may also include sections on practical implementation.

DOI
10.1108/rmr

Editor
Naresh K. Malhotra

Series Copyright Holder:
Emerald Publishing Limited

Online start date
2005

Print ISSN
1548-6435

Special Collection Image
Book cover for Global Marketing in Times of Disruption
Global Marketing in Times of Disruption Available to Purchase
https://doi.org/10.1108/978-1-80592-250-6
Book cover for The Vulnerable Consumer: Beyond the Poor and the Elderly
The Vulnerable Consumer: Beyond the Poor and the Elderly Available to Purchase
https://doi.org/10.1108/S1548-6435202421
Book cover for Artificial Intelligence in Marketing
Artificial Intelligence in Marketing Available to Purchase
https://doi.org/10.1108/S1548-6435202320
Book cover for Measurement in Marketing
Measurement in Marketing Available to Purchase
https://doi.org/10.1108/S1548-6435202219
Book cover for Marketing Accountability for Marketing and Non-marketing Outcomes
Marketing Accountability for Marketing and Non-marketing Outcomes Available to Purchase
https://doi.org/10.1108/S1548-6435202118
Book cover for Continuing to Broaden the Marketing Concept: Making the World A Better Place
Continuing to Broaden the Marketing Concept: Making the World A Better Place Available to Purchase
https://doi.org/10.1108/S1548-6435202017
Book cover for Marketing in a Digital World
Marketing in a Digital World Available to Purchase
https://doi.org/10.1108/S1548-6435201916
Book cover for Innovation and Strategy
Innovation and Strategy Available to Purchase
https://doi.org/10.1108/S1548-6435201815
Book cover for Qualitative Consumer Research
Qualitative Consumer Research Available to Purchase
https://doi.org/10.1108/S1548-6435201714
Book cover for Marketing in and for a Sustainable Society
Marketing in and for a Sustainable Society Available to Purchase
https://doi.org/10.1108/S1548-6435201613
Book cover for Brand Meaning Management
Brand Meaning Management Available to Purchase
https://doi.org/10.1108/S1548-6435201512
Book cover for Shopper Marketing and the Role of In-Store Marketing
Shopper Marketing and the Role of In-Store Marketing Available to Purchase
https://doi.org/10.1108/S1548-6435201411
Book cover for Review of Marketing Research
Review of Marketing Research Available to Purchase
https://doi.org/10.1108/S1548-6435(2013)10
Book cover for Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing
Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing Available to Purchase
https://doi.org/10.1108/S1548-6435(2012)9
Book cover for Review of Marketing Research: Special Issue – Marketing Legends
Review of Marketing Research: Special Issue – Marketing Legends Available to Purchase
https://doi.org/10.1108/S1548-6435(2011)8
Book cover for Review of Marketing Research
Review of Marketing Research Available to Purchase
https://doi.org/10.1108/S1548-6435(2010)7
Book cover for Review of Marketing Research
Review of Marketing Research Available to Purchase
https://doi.org/10.1108/S1548-6435(2010)6
Book cover for Review of Marketing Research
Review of Marketing Research Available to Purchase
https://doi.org/10.1108/S1548-6435(2009)5
Book cover for Review of Marketing Research
Review of Marketing Research Available to Purchase
https://doi.org/10.1108/S1548-6435(2008)4
Book cover for Review of Marketing Research
Review of Marketing Research Available to Purchase
https://doi.org/10.1108/S1548-6435(2007)3