Skip Nav Destination
Pricing Strategy and Practice Cover Image for Volume 5, Issue 4
Current Issue
Volume 5,
Issue 4,
1 December 1997
View This Issue

About the Journal

Merged into Journal of Product & Brand Management in 1998. One volume of content available on Pricing Sstrategy and Practice site. Previous ISSN 0968-4905.

The Filipino “tingui” retailing approach and cigarette price increase
Mode of payment and formation of reference prices
Analysis of pricing strategies for new product introduction
A cointegration analysis of demand: implications for pricing
Product and service bundling decisions and their effects on purchase intention
Open access articles
No matches found for configured query.

Email alerts

Latest published articles

Closed issue alerts

Earlycite alerts