Chapter 10: Mimicking Consumer Centric Technology and Customer Engagement Available to Purchase

An important transition in the discussion surrounding mimicking human minds for various business outcomes has been the central theme of the chapter. The growing emphasis on how Artificial Intelligence (AI) can be leveraged to catalyse greater creativity and enhance user-centric experiences in businesses has been central to the discussion of this chapter. Businesses can boost innovation and customer satisfaction by putting customers first and using AI for personalisation, automation and data-driven insights. However, it's important to navigate the ethical and responsible use of AI in this journey towards enhanced creativity and user-centricity is integral. Intelligent automation (IA) aims to enhance efficiency, productivity and user experiences across various industries. It enables machines to mimic human-like interactions and decision-making while continually learning and improving from data, contributing to the advancement of human-centric technologies. An example of human mimicking technology has been discussed through chatbots used by marketing companies that are not just relying on automation and sentiment analytics but also are leveraging generative technologies as the next-gen. Leveraging generative AI for conversational search can significantly enhance customer support and engagement efforts allowing companies to provide accurate, context-aware and natural responses to a wide range of customer queries through analysing of personality spectrums. This chapter explores the components of mimicking human-centric technologies as IA, Natural Language Processing (NLP), speech recognition and machine learning composition and its contribution in Marketing 5.0.