Marketing and the Cold War: an overview Available to Purchase

– This paper aims to examine the contents of the special issue, situating the material in appropriate historical context.

– The account is based on a close reading of each manuscript. Links to the wider academic literature are created, and a narrative thread is provided to introduce readers to the imbrication of marketing with the Cold War geopolitical climate.

– The debates surrounding the Cold War, marketing theory and marketing practice have been reviewed.