Chapter 1: Marketing 5.0: Artificial Intelligence and Human Mimicking Approach Available to Purchase
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Published:2025
Arpan Shrivastava, Amrita Baid More, 2025. "Marketing 5.0: Artificial Intelligence and Human Mimicking Approach", Marketing 5.0: The Role of Human-Mimicking Technology, Ajay Kumar, M.D. Ciddikie, Anil Kumar Kashyap, Hafiz Wasim Akram
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Abstract
The rise of Artificial Intelligence (AI) signals a new chapter in the realm of digital transformation, presenting significant implications for businesses globally. With rapid advancements in technology and the widespread impact of AI, maintaining competitiveness in various industries is met with growing challenges. This piece explores the concept of Industry 5.0, where robots work in harmony with human intelligence, ushering in a new era of collaborative manufacturing.
It investigates the integration of AI into Marketing 5.0 strategies, highlighting its crucial role in helping companies transition towards AI as a Service. The article also outlines the benefits and considerations of Industry 5.0, offering insights into the potential implications for manufacturers. Additionally, recent advancements tailored for Industry 5.0 applications and environments are elucidated.
The conversation also touches on how Industry 5.0 will affect manufacturing industries and the economy as a whole. It highlights the opportunities it could bring for businesses, rather than focusing on the potential job displacement. Industry 5.0 is seen as a powerful force that will drive economic growth and increase productivity in manufacturing. It emphasises the important relationship between human creativity, technological advancement and industrial advancement.
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