Managing Innovation in Business Strategy, Marketing and Finance

At the centre of this series is the goal to contribute to understanding the role of business innovation from the perspective of three key functional areas: strategy marketing and finance.

Each of these aspects of a business cannot successfully function without another and innovation in these means different outcomes and happens on different timescales. With individual titles applying this goal to large businesses small businesses family businesses and more the reader is given unique insight into the interplay of innovation on strategy marketing and finance.

These topics are at the forefront of interdisciplinary nature of innovation in businesses around the world authored by global academics and edited by an international team of experts.

The impact of the newest trends on businesses and consumers is presented. Contributions provide an innovative and enriching perspective on the newest trends in innovation management and the developmental barriers it can create. Furthermore contributions provide insights on modern social media usage in enterprises and the impact on consumers wellbeing sustainable competitiveness in the business and finance context innovation in Digital Leadership and so on.

It will be of value to researchers academics professionals and students in the fields of management finance and business strategy.

DOI
10.1108/mibsmf

Series Copyright Holder:
Emerald Publishing Limited

Online start date
2022