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Journal of Social Marketing Cover Image for Volume 16, Issue 1
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Volume 16,
Issue 1,
3 February 2026
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Volume 16, Issue 2, April 2026
Volume 15, Issue 4, December 2025

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The Journal of Social Marketing publishes research that develops and integrates marketing concepts with other approaches to influence behaviour that benefits individuals and communities for the greater social good.

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Public funds, private interests: a critical social marketing perspective on national local meat promotion
Guest editorial: Centring indigenous peoples’ knowledges, perspectives and experiences in social marketing
Indigenous social marketing: the Manuka Honey Purakau (Māorinarrative)
Classifying consumer zero-waste behaviours in South Africa: applying the 5R framework through discriminant analysis
The role of social marketing in shaping attitudes towards the Sustainable Development Goals (SDGs): evidence from Slovenian consumers
Open access articles
April 08 2026
Public funds, private interests: a critical social marketing perspective on national local meat promotion
Sinja Gerdina, Tanja Kamin
March 06 2026
Indigenous social marketing: the Manuka Honey Purakau (Māorinarrative)
Megan Phillips, Ella Henry
November 28 2025
Reflection on a collaborative journey to embed an Indigenous graduate attribute in social marketing curricula
Kaye Chan, Katherine Attree et al.
November 25 2025
Waste not want not: a sequential social marketing pilot to reduce landfill destined e-waste
Yue Xi, Sharyn Rundle-Thiele et al.
November 24 2025
A social marketing approach to blood donor commitment: the role of personal norms and self-conscious emotions
Relebohiseng Matubatuba, Paul Blaise Issock et al.

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Editor(s):
Professor Ann-Marie Kennedy

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