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Journal of Services Marketing Cover Image for Volume 40, Issue 3
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Volume 40,
Issue 3,
20 March 2026
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Volume 40, Issue 10, December 2026

About the Journal

Journal of Services Marketing addresses a range of services-related issues of interest to marketing scholars and relevant to marketing professionals who represent a broad range of service industries.

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Unveiling the impact of green psychological benefits on customer citizenship behavior: the roles of felt obligation and altruism
Rose’s thorn: job insecurity and calling orientation in small service enterprises
Digital co-waiting: humour, camaraderie and emotional flux during Fortnite’s Black Hole event
Unveiling consumers’ cross-channel analysis: the underlying logic of omnichannel retail
Actor’s personality traits and value co-creation (VCC) – evidence from the service sector
Open access articles
March 20 2026
Digital co-waiting: humour, camaraderie and emotional flux during Fortnite’s Black Hole event
Gerard Ryan, Othmane Aride et al.
March 11 2026
How and for whom does customer incivility affect employee outcomes? A three-wave survey
Makoto Fujii
January 27 2026
Digital unity or tribal echo chambers? Paradoxes in online residential communities
Nicola Cobelli, Ilma Nur Chowdhury et al.
January 22 2026
Different shades of sharing in the sharing economy: a prototype theory approach
Payam Akbar
January 20 2026
Effective complaint management on social networks: the impact of response strategy, type and account on consumer reactions
Silke Bambauer-Sachse, Sanja Maria Stuhldreier

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Editor(s):
Dr. Mark Rosenbaum

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