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Journal of Research in Marketing and Entrepreneurship Cover Image for Volume 28, Issue 1-2
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Volume 28,
Issue 1-2,
25 March 2026
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Journal of Research in Marketing and Entrepreneurship publishes research that contributes to our developing knowledge of entrepreneurial and small business marketing.

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Corrigendum: Entrepreneurial marketing and SME performance: the double-edged role of affective organizational commitment
The importance of founding stories to entrepreneurial pitch success
Entrepreneurial marketing and SME performance: the double-edged role of affective organizational commitment
Entrepreneurial learning from failure and reentry intention: the role of emotion regulation
Lost in translation or strategic choice? Unmasking English brand names in Black-Nguni-owned FMCG–SMMEs
Open access articles
February 20 2026
Entrepreneurial marketing and SME performance: the double-edged role of affective organizational commitment
Francis Osei, Karikari Amoa-Gyarteng et al.
November 28 2025
Lost in translation or strategic choice? Unmasking English brand names in Black-Nguni-owned FMCG–SMMEs
Lindiwe Nqobile Kunene, Patmond Thokozani Mbhele
August 22 2025
Enhancing legitimacy through network attention: a guide for nascent entrepreneurs and start-ups
Tayyab Amjad
August 04 2025
The entrepreneurial intention-action gap and psychological capital components: insights from social and commercial entrepreneurs
Mapitso Malaku, Melodi Botha
May 20 2025
Effects of household characteristics on low-income family businesses: evidence from India
Saravana Jaikumar, Madhubalan Viswanathan et al.

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Rosalind Jones

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