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Journal of Marketing Practice: Applied Marketing Science Cover Image for Volume 5, Issue 6-7-8
Current Issue
Volume 5,
Issue 6-7-8,
1 December 1999
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About the Journal

Merged into Marketing Intelligence & Planning in 2000. Five volumes of content available on the JMPAMS site.

Previous ISSN 1355-2538.

View Marketing Intelligence & Planning
Heritage, nostalgia, and the “grey” consumer
A gap analysis of perceptions of hotel attributes by marketing managers and older people in Australia
Socialization influences on preparation for later life
Identifying the expectations of older food consumers: More than a “shopping list” of wants
The portrayal of older characters in magazine advertising
Open access articles
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