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About Journal of Marketing Behaviour

This journal has ceased publication.

The Long versus Short of It: The Last Consumer Experience
Cause-Company Fit in Cause-Related Marketing Campaigns and Consumer Outcomes: A Replication and Extension Using Field Data
Women’s Luxury Products as Signals to Other Women
Dual Entitlement Revisited: Cultural Differences in Asymmetric Pricing
How Consumption Vocabulary Directs Product Discussions: The Guiding Influence of Feature Labels on Consumers' Communication and Learning about Products in Online Communities
Open access articles
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