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Journal of Islamic Marketing Cover Image for Volume 17, Issue 5
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Volume 17,
Issue 5,
8 April 2026
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About the Journal of Islamic Marketing

The Journal of Islamic Marketing was the first journal dedicated to investigating Marketing’s relationship with Islam, in theory and practice, across Muslim majority and minority geographies.

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Public relations and religion: a content analysis of Instagram posts by Islamic banks in Kuwait
Mitigating risks in the halal supply chain: a bibliometric review of the role of technologies
How brand personality, experience, affection and involvement cultivate post-behaviours in Muslim fashion branded garment
Halal-friendly airline services: rituals, attitudes and multi-group differences by religion and gender in Thailand
Islamic FinTech: a systematic literature review of trends and research gaps
Open access articles
February 26 2026
Gender in halal markets: a systematic literature review
Nurhafihz Noor, Tien Nguyen et al.
August 15 2025
Willingness to switch to cultured meat: insights from UAE Muslim consumers
Joseph Kee-Ming Sia, Bronwyn P. Wood et al.
March 11 2025
Understanding AI-enabled conversational agent customer experiences in religious tourism
Abdulaziz Alharbi, Ameet Pandit et al.
March 07 2025
A closer look at halal brand image: systematic review and future directions
Nurhafihz Noor
December 05 2024
The structure and content of the religious tourism destination image construct: an exploratory netnography of travelers’ reviews of Makkah and Medina
Anna K. Zarkada, Muhammad Kashif et al.

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Editor(s):
Professor Jonathan A.J. Wilson PhD

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