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Journal of Historical Research in Marketing Cover Image for Volume 18, Issue 1
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Volume 18,
Issue 1,
5 February 2026
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About the Journal of Historical Research in Marketing

The Journal of Historical Research in Marketing is the only quarterly, peer-reviewed journal publishing high quality, original, academic research that focuses entirely on marketing history and the history of marketing thought.

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The use and abuse of history in antiracism marketing: on quoting historical figures
The demon drink’s long echo: how the legacy of prohibition in the USA shaped the advertising and public relations strategies of the liquor industry
Beauty that glows: Tho-Radia and radioactive cosmetics
Getting something for nothing: the history of trading stamps in the United States of America (1891–2008)
Dishpan hands, class anxiety and the performance of femininity: marketing Maniol hand cream in early 20th-century Sweden
Open access articles
February 25 2026
Getting something for nothing: the history of trading stamps in the United States of America (1891–2008)
Nada Elnahla, Leighann Neilson
December 23 2025
Dishpan hands, class anxiety and the performance of femininity: marketing Maniol hand cream in early 20th-century Sweden
Lauren Alex O’Hagan
November 06 2025
Guest editorial: Introduction to special issue on “selling beauty”
Lauren Alex O’Hagan, Lucy Jane Santos
August 26 2025
Secrets of the Keraton: constructing Indonesian beauty ideals through an indigenous beauty brand
Jeaney Yip, Susan Ainsworth et al.
October 09 2024
Hemp for health: a historical perspective on the marketing of cannabis-based foods in Sweden
Leif Runefelt, Lauren Alex O’Hagan

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Editor(s):
Dr Richard Hawkins

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