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Journal of Fashion Marketing and Management Cover Image for Volume 30, Issue 3
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Volume 30,
Issue 3,
19 February 2026
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Journal of Fashion Marketing and Management ensures that readers heighten their understanding of issues affecting their industry through the latest thinking and current best practice.

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Luxury brands on social media: the influence of self-monitoring on user-generated content and positive electronic word of mouth
Walking the talk? An ethical examination of the institutional logics of slow fashion firms
The role of fashion influencers in shaping consumer attitudes and purchase intentions
The rise of live shopping and immersive technologies in the fashion retail: from an exploratory literature review to a conceptual framework
From fast fashion to capsule wardrobes: segmenting sustainable fashion consumption behavior
Open access articles
March 25 2026
The rise of live shopping and immersive technologies in the fashion retail: from an exploratory literature review to a conceptual framework
Rosita Capurro, Raffaele Fiorentino et al.
March 18 2026
E-commerce, physical stores and new technologies in the evolution of fashion retail business models
Simone Guercini, Teresa Sadaba et al.
February 27 2026
Enabling re-commerce business models in secondhand fashion retail: logistics challenges and resource demands
Kanchana Dissanayake, Rudrajeet Pal et al.
January 07 2026
Hand me downs and sustainable choices: a circular economy necessity
Clare D'Souza, Vanessa Apaolaza et al.
December 30 2025
Generative artificial intelligence-powered approach to multiple criteria selection of advertising 4.0 services suppliers: case of sustainable fashion industry
Shahryar Sorooshian, Syed Radzi Rahamaddulla et al.

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Editor(s):
Dr Steven Hayes

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