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Journal of Asia Business Studies Cover Image for Volume 20, Issue 1
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Volume 20,
Issue 1,
12 January 2026
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About the Journal of Asia Business Studies

The Journal of Asia Business Studies publishes country-specific, and comparative research with an Asian business and management focus.

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From franchisor support and communication to franchisees’ perceived performance: a case of café franchise in Thailand
Workplace spirituality and employee creativity: the moderating role of organizational justice and the mediating role of work engagement
Logo it! Exploring the role of brand prominence on sustainable luxury purchase intentions in emerging markets: moderation of green trust
Impact of artificial intelligence and enterprise standardization on productivity: the driving force of business sustainability
Factors affecting perceived sustainability of green-influencers
Open access articles
March 24 2026
Factors affecting perceived sustainability of green-influencers
Changxu Zhang, Solon Magrizos et al.
February 05 2026
How negative travel content shapes Chinese Gen Z’s destination intentions: a moderated mediation model of relatability and parasocial interaction
Haoran Tang, Solon Magrizos et al.
October 13 2025
Mapping innovative work behavior and firm performance: evidence from Vietnamese ICT SMEs
Hoa Thi Nhu Nguyen, Jung Woo Han et al.
July 01 2025
Unlocking citizen confidence: examining trust and continuance intentions in digital services
Muhammad Ovais Ahmad, Iftikhar Ahmed et al.
June 25 2025
Small and medium-sized enterprises perceived trust towards social media: applying the extended technology acceptance model
Komathi Wasudawan, Marc Arul Weissmann et al.

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Editor(s):
Professor Sanjay Singh

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