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International Marketing Review Cover Image for Volume 43, Issue 2
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Volume 43,
Issue 2,
19 March 2026
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Volume 43, Issue 7, December 2026

About International Marketing Review

International Marketing Review is a journal that has, as its core remit, the goal of publishing research that pushes back the boundaries of international marketing knowledge.

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Network centrality and marketing technology (MarTech) adoption in emerging markets: a network configuration perspective
Exploring purchase intention in cross-border e-commerce: a relational view
AI storytelling for global consumers: does it improve luxury brand experience and what is the role of culture?
Unpacking sales force automation adoption in a globalised marketplace: a TCCM-based integrative review and roadmap for future research
Understanding consumers' perceived credibility bias and reactions to online disclosures of transgressions by foreign vs domestic brands
Open access articles
April 07 2026
Network centrality and marketing technology (MarTech) adoption in emerging markets: a network configuration perspective
Thomas Anning-Dorson
April 02 2026
Exploring purchase intention in cross-border e-commerce: a relational view
Ugné Wistedt, Aswo Safari
March 30 2026
AI storytelling for global consumers: does it improve luxury brand experience and what is the role of culture?
Olga Nechaeva, Costanza Dasmi
December 16 2025
Enhancing patient engagement through social media: cross-cultural insights from pharmaceutical enterprises
Federica Zeuli, Annaluce Mandiello et al.
December 15 2025
Relationship norms, rewards and consumer-brand bonds: when cultural context and attachment anxiety matter
Abbie Iveson, Vasileios Davvetas et al.

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Editor(s):
Professor John W. Cadogan

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