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International Journal of Wine Business Research Cover Image for Volume 37, Issue 4
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Volume 37,
Issue 4,
15 December 2025
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Volume 38, Issue 1, March 2026

About the International Journal of Wine Business Research

The International Journal of Wine Business Research provides a mechanism for the exchange of information across business disciplines on all issues related to the wine and alcoholic beverage industry.

This journal was previously published as International Journal of Wine Marketing until 2006. Previous ISSN 0954-7541.

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Aligning with the national brand: differentiation strategies and export success in Greek wineries
Consumer responses to GMO-related labeling in wine markets: evidence from an online choice experiment
Exploring drivers and implications of regret- vs utility-based decision‐making in consumer wine choice
Market differentiation: practices and socio-technical agencing in the craft beer market
Concordance or conflict? A 40-year longitudinal study of a South African wine club versus expert ratings and price
Open access articles
January 22 2026
Concordance or conflict? A 40-year longitudinal study of a South African wine club versus expert ratings and price
Hanjo Odendaal, Nick Vink et al.
December 02 2025
The STAR WARS of Michelin Guide restaurants: a wine list perspective – a case study from Italy
Riccardo Saracino, Stefano Corsi et al.
November 25 2025
Blooming brilliant: insights into wine knowledge and motivation of wine festival visitors
Martinette Kruger, Adam Viljoen
November 17 2025
Sustainable practices in the wine sector: firm perspectives and actions
Sonia Morandi, Iacopo Zinno
November 06 2025
Maximising sales and fostering brand attachment: the power of great expectations in the Australian cellar door experience
Genevieve d’Ament, Tahmid Nayeem et al.

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Editor(s):
Professor Roberta Capitello

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