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International Journal of Pharmaceutical and Healthcare Marketing Cover Image for Volume 20, Issue 1
Current Issue
Volume 20,
Issue 1,
12 March 2026
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About the International Journal of Pharmaceutical and Healthcare Marketing

The International Journal of Pharmaceutical and Healthcare Marketing is positioned as a leading specialist reference resource of academic information and analysis on pharmaceutical and healthcare marketing.

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An intelligent decision-making system integrating fuzzy logic and machine learning for pharmaceutical closed-loop supply chain and production planning in an uncertain environment
Exploring consumer responses to short-form video marketing in the medical aesthetics sector
Vietnamese Generation Z’s behavioral intention to use active noise cancelling headphones: integration of technology acceptance model and protection motivation theory
Financial flexibility, working capital efficiency and profitability in the Indian pharmaceutical sector: evidence from panel data (2016–2025)
Marketing digital technology adoption in rural district health directorates in Ghana: insights from the Lambussie polyclinic
Open access articles
December 25 2025
Is “good” hair “bad” for young female black Africans? Consumers’ (dis)identification with natural versus synthetic hair care brands
Nobulelo Rixongile Ngobeni, Melissa Zulu et al.
November 11 2025
Breaking mental health stigma: the impact of online reviews on the adoption of e-mental health platforms
René Hubert Kerschbaumer, Alice Danglmaier et al.
September 23 2025
Alignment of marketing strategies in the pharmaceutical supply chain through a system dynamics simulation modelling
Ehsan Gilani, Seyed Hossein Hosseini et al.
June 05 2025
Empowering healthier decisions: the impact of consumer innovativeness on linking perceived benefits with protective health behaviors through digital marketing in the health-care sector
Jack Ng Kok Wah
April 21 2025
Understanding purchase intention in SARS-CoV-2 medication industry: moderating roles of technological competency
Long Kim, Sook Fern Yeo

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Editor(s):
Professor Avinandan Mukherjee

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