The conceptual framework diagram presents three main sections. The left section titled how opportunities are perceived includes E D T and D C, with vertical elements labelled eureka, deliberate search, and sensing, linked to in-house positioning, out-of-house positioning, and reaching out positioning. The middle section titled how the perceived opportunities are maximised includes E D T and D C, with vertical elements labelled seizing and legacy, linked to the continual growth cycle, industry reference point, expanding the critical mass, and maintaining equivalence. The right section titled how the company can extend its operational life includes E D T and D C, with vertical elements labelled serendipitous discovery and reconfiguring, linked to inward attention, outward attention, and income generator approach. At the top, boxes indicate the company, consumers, industry and stakeholders, and suppliers, car companies, government. At the bottom, a box states implications for key stakeholders. A note defines E D T as entrepreneurial discovery theory and D C as dynamic capabilities.The opportunity discovery, maximisation and advancement framework
Source: Authors’ own work