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Figure 3.
How the company can extend its operational life Refer to the image caption for details.The conceptual framework diagram presents three columns labelled first-order codes, second-order themes, and aggregate dimensions. First-order codes are grouped into three clusters. These connect to three themes: competencies to be pursued internally to adapt to the new business environment; competencies to be applied outwardly to achieve a smoother adaptation process; and addressing the continuous needs in a rapidly changing environment. Each theme connects to an aggregate dimension: inward attention, outward attention, and the income generator approach. Below, a table titled emerging themes dash first order codes lists entries with columns n equals 18 and per cent. Entries include gathering external knowledge 12 and 66.7 per cent, offering more services 11 and 61.1 per cent, keeping up with trends 11 and 61.1 per cent, continuous staff support 11 and 61.1 per cent, a wider skill set 10 and 55.6 per cent, a stronger drive on technology adoption 10 and 55.6 per cent, a new range of products 8 and 44.4 per cent, maximising the potential of the value chain 4 and 22.2 per cent, expanding company networks 4 and 22.2 per cent, opportunities for staff 4 and 22.2 per cent, achieving efficiencies 4 and 22.2 per cent, strengthening company values 4 and 22.2 per cent, increasing the number of car dealerships 2 and 11.1 per cent, and consolidating the brand image 2 and 11.1 per cent. A note states percentages were rounded off.

How the company can extend its operational life

Source: Authors’ own work

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