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International Journal of Bank Marketing Cover Image for Volume 44, Issue 4
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Volume 44,
Issue 4,
23 March 2026
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Volume 33, Issue 2, April 2015

About the International Journal of Bank Marketing

For the financial services sector

The International Journal of Bank Marketing provides the venue for the dissemination of state-of-the-art research on marketing issues related to a range of financial services providers, from banks and insurers to financial advisors and credit providers.

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Identifying the link between bank’s customer satisfaction scores and switching rates
Trust (or not) the bot? Understanding recommendation adoption and stickiness to the robo-advisor
Navigating crypto markets: financial literacy, behavior and information channels
Painting or glossing my brand? Revealing greenwashing practices through the ESG impact on bank’s brand value
The effect of reactance on satisfaction of banking consumers: a comparison between free choice checking accounts and mandatory checking accounts
Open access articles
March 24 2026
Painting or glossing my brand? Revealing greenwashing practices through the ESG impact on bank’s brand value
Maria Teresa Cuomo, Antonio D'Amato et al.
March 12 2026
Natural language processing in bank marketing: a systematic review and strategic gap analysis
Christopher Gerling, Stefan Lessmann
March 04 2026
More than words: valuation of words for stock price by using the combination of natural language processing, time-series panel and gradient boosting
Wookjae Heo, Yeonseo Jo et al.
February 17 2026
Examining the ESG of banks. The integrated reporting perspective
Andrea Appolloni, Giuseppe Scandurra et al.
January 13 2026
Italian household debt: leveraging financial knowledge and digital skills to increase financial inclusion
Maria Cristina Arcuri, Beatrice Ronchini et al.

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Editor(s):
Dr Hooman Estelami

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