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This chapter describes part of the philosophical and psychological context for the study of entrepreneurial action. Unlike some other human behaviors, entrepreneurial action is typically extended through time, bringing it into the realm of personal causality. When intention, motivation, and environmental properties are all considered, one is led to the metatheoretical assumptions that (a) human beings are capable of conscious thought, (b) they are capable of intentional action, and (c) effort exerted in the direction of an intention can lead to an “equifinal” outcome regardless of starting point or obstacles that may appear along the way. Entrepreneurship research should more explicitly take note of these traditions to ensure that the measures selected incorporate the multiple antecedents of entrepreneurial action. This chapter has four primary objectives: to outline the precursors of intentional action of any sort, to touch on the specifics of entrepreneurial intention, to ameliorate a bit of our concern over self-report measures, and to describe methodological alternatives that might have promise for the future.

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