Skip Nav Destination
Emerald Marketing eJournal Collection
EMAR
Resilience strategies in entrepreneurial SME networks: a multi-level framework
Available to Purchase
Helen McGrath; Andrea Sabatini; Matin Taheriruh; Elisabete Barbosa Parodi; Alessandro Pagano; Aleksandra Hauke-Lopes; Andrea Perna; Thomas O’Toole
Understanding determinants of virtual cycling adoption among voluntary sports clubs
Available to Purchase
Thibault Fouquaert; Tom De Clerck; Annick Willem
Linking sustainability to consumer brand engagement in omnichannel communication of luxury fashion brands
Open Access
Costanza Dasmi; Olga Nechaeva; Serena Rovai
Public relations and religion: a content analysis of Instagram posts by Islamic banks in Kuwait
Available to Purchase
Ali A. Dashti; T. Kenn Gaither; Ali A. Al-Kandari
Mitigating risks in the halal supply chain: a bibliometric review of the role of technologies
Available to Purchase
Arij Lahmar; Reema Al Qaruty
Pushed from tradition, pulled by green: consumer switching to drone food delivery
Available to Purchase
Xi Luo; Qiaoling Lin; Yingxia Li; Mei Kei Leong; Kian Yeik Koay; Thurasamy Ramayah
The APA-lens: a conceptual heuristic for functional integration in European risk and crisis communication
Open Access
Julia Graf; Claudia Mayr-Veselinović; Renate Renner
Luxury brands on social media: the influence of self-monitoring on user-generated content and positive electronic word of mouth
Available to Purchase
Han Nguyen; Gayle Kerr
Comparative meta-analysis of the effectiveness of inorganic and organic marketing communications
Available to Purchase
Kumar Rakesh Ranjan; Sudeep Rohit; Rahul Ramachandran; Anicar D. Manavi
When do firms with disruptive intent create shareholder value?
Available to Purchase
Manjunath Padigar; Kiran Pedada; Ashish Sinha; Rajendra K. Srivastava; Atya Zeb
Dual routes of marketing capabilities through marketing innovations to firm performance
Available to Purchase
Choong Il Im; Sungho Lee
An intelligent decision-making system integrating fuzzy logic and machine learning for pharmaceutical closed-loop supply chain and production planning in an uncertain environment
Available to Purchase
Mamta Keswani
Public funds, private interests: a critical social marketing perspective on national local meat promotion
Open Access
Sinja Gerdina; Tanja Kamin
The use and abuse of history in antiracism marketing: on quoting historical figures
Available to Purchase
Guillaume Johnson; Noémi Michel
Thomas Anning-Dorson
Unveiling the impact of green psychological benefits on customer citizenship behavior: the roles of felt obligation and altruism
Available to Purchase
Dung Minh Nguyen
Polite or direct? How task type and user AI literacy shape appropriate communication strategies for AI collaborators
Available to Purchase
Su Xu; Dewen Liu
The price of belonging: impulse buying in live shopping among low-income youth
Available to Purchase
Daniel Costa Pacheco; Ana Isabel Damião de Serpa Arruda Moniz; Suzana Nunes Caldeira; Osvaldo Dias Lopes da Silva
Maria M. Raciti; Jessica Harris
Incentivised peer referrals on social media: the effect of envy on purchase intention
Available to Purchase
Yun Zhang; Yue Chen; Huimin Tan; Xinsi Wang; Qinghong Shuai
