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European Journal of Marketing Cover Image for Volume 60, Issue 4
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Volume 60,
Issue 4,
7 April 2026
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Volume 60, Issue 13, December 2026

About the European Journal of Marketing

The European Journal of Marketing offers unparalleled insights on new research, current practice and future trends so that practitioners and academics can gain a useful overview of marketing activity and apply that knowledge to develop appropriate strategies.

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When do firms with disruptive intent create shareholder value?
Comparative meta-analysis of the effectiveness of inorganic and organic marketing communications
Incentivised peer referrals on social media: the effect of envy on purchase intention
The voice in the machine: designing embodied conversational agents for rapport in complex online service delivery
Does digital transformation foster innovation outcomes? Examining the contingent effects of technological turbulence and structural flux
Open access articles
March 25 2026
Inspirational advertising: emotional value and marketing benefits
Kiju Jung, Vincent Mitchell
March 17 2026
That’s too close! The role of product-body proximity in naturalness marketing
Helena Schirmacher, Yasemin Boztug
March 12 2026
Relief through digital modalities: evaluating text-based chatbots and voicebots in service failures
Mai Nguyen, Luis Arango et al.
March 11 2026
Making food experience design actionable: a customer-centric, process-based framework grounded in food well-being
Wided Batat, Michela Addis et al.
March 04 2026
Firms’ DARQ readiness and marketing implications: a systematic literature review
Ali N. Tehrani, Sanjit K. Roy et al.

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Editor(s):
Professor Greg W. Marshall
Professor François Carrillat

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