Chapter 10: Cybersecurity Risks and Mitigation Strategies in Digital Transformation of Travel Agencies Available to Purchase

The digital transformation (DT) of travel agencies has revolutionized the travel industry by enhancing operational efficiency, improving customer experiences, and enabling innovative service offerings. Organizational processes are converted to IT solutions as part of DT, which can cause major changes in a number of organizational areas. But as the world goes through a digital transition, new technologies like cloud computing, block chain, big data and analytics, and artificial intelligence raise cybersecurity threats for the companies that are going through it. However this research will examine the factors which will influence cyber security risk and their effect on implementation of Cybersecurity Strategies. The factors will be identified with the help of literature review. The study employs regression, correlation to find out the cause and effect relationship between cyber security risk factors and implementation of Cybersecurity Strategies. The primary data has been collected through questionnaire form the travel agencies. The secondary data has been collected through journals, reports, articles, etc. The study has explored the mitigation strategies that could be employed to safeguard against these risks. The findings will offer valuable insights for travel agencies to enhance their cybersecurity posture, protect sensitive data, and maintain customer trust in the increasingly digitalized travel industry. The study has also provided recommendations that could be implemented to ensure both security and continued growth.