Chapter 3: Creating Entrepreneurial Opportunities Through Sport Ecosystems Available to Purchase

Entrepreneurial opportunities can be created through the process of coopetition in which entities in an ecosystem collaborate and compete. Increasingly more emphasis is being placed on how to capitalize on the role sport plays in society through an entrepreneurial ecosystem perspective. This chapter focuses on how entrepreneurship in society has developed and the role sport plays based on complex adaptive systems. An explanation of the ecosystems metaphor emphasizes how the sport industry is similar to a biological system in which planned and unplanned occurrences contribute to entrepreneurship. This enables a theoretical and practical underpinning of sport startups to emerge.