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Purpose

The purpose of this study is to investigate the relationship between strategic entrepreneurship (SE) and family business performance (FBP) in India. In addition, this study examines the moderating role of familiness in the relationship between SE and FBP in this underresearched country context within the domain of Resource-Based View.

Design/methodology/approach

The authors use a sample of 394 family firms operating in the sports goods manufacturing industry in India. The survey questionnaire was administered to family business entrepreneurs. The hypotheses were tested using structural equation modeling in AMOS.

Findings

The findings of this study reveal a significant positive impact of SE on FBP. Moreover, the results illustrate interaction effects of SE and familiness on FBP.

Research limitations/implications

This study offers a deeper understanding of the relationship between SE and FBP and the reinforcing effect of familiness on this link. The insights offered can inform decision-making and resource management for family business entrepreneurs operating in manufacturing-cluster contexts similar to the sports goods sector examined here.

Originality/value

This study extends the research on the SE in family firms by examining the moderation effect of familiness on the link between SE and firm performance in India as a relatively understudied country context in emerging markets where a significant portion of the enterprises are family owned.

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