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Asia Pacific Journal of Marketing and Logistics Cover Image for Volume 38, Issue 4
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Volume 38,
Issue 4,
31 March 2026
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About the Asia Pacific Journal of Marketing and Logistics

The Asia Pacific Journal of Marketing and Logistics provides a unique focus on marketing and logistics in the Asia Pacific region.

This journal was previously published as Asia Pacific International Journal of Marketing until 1993. Previous ISSN 0954-7517.

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Pushed from tradition, pulled by green: consumer switching to drone food delivery
Dual routes of marketing capabilities through marketing innovations to firm performance
The influence of streamers’ cultural intelligence on consumer continuance in live commerce
Revealing connections through experiments: how seller types, manipulative intent, and praise shape consumer purchase decisions
Investigating how LGBTQIA+ influencers build authenticity and affirm identities through intimate self-disclosures
Open access articles
March 24 2026
Navigating emotional depletion: the role of emotional intelligence and donor status in shaping donation intentions
Rory Mulcahy, Katie McIntyre et al.
December 26 2025
Exploring the dual path to robo-advisor adoption: the impact of trust transfer and intangible value binding
Shiu-Wan Hung, Yu-Hsien Cho et al.
December 23 2025
Sustaining fan attention in professional sport leagues’ off-season: insights from pre-season tours
Chanwook Do, Brian P. McCullough et al.
December 12 2025
Master-Servant-Partner interaction styles with artificial intelligence chatbots and perceived value co-creation
J. Irudhaya Rajesh, Rajesh Rajaguru et al.
December 09 2025
Impact of lottery promotion wins and losses: evidence from a promotion in a mobile payment service
Kohsuke Kubota, Takahiro Hoshino

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Editor(s):
Prof Ian Phau

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