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American Marketing Association
DOI 10.1108/amar
Series Copyright Holder: Emerald Publishing Limited
Online start date 2020
Winning Through Platforms: How to Succeed When Every Competitor Has One
Available to Purchase
Ted Moser; Charlotte Bloom; Omar Akhtar
Break the Wall: Why and How to Democratize Digital in Your Business
Available to Purchase
Zeynep Aksehirli; Yakov Bart; Kwong Chan; Koen Pauwels
The Insight Discipline: Crafting New Marketplace Understanding that Makes a Difference
Available to Purchase
Liam Fahey
The Organic Growth Playbook: Activate High-Yield Behaviors to Achieve Extraordinary Results – Every Time
Available to Purchase
Bernard J. Jaworski; Robert S. Lurie
