Skip Nav Destination

Advances in International Marketing

For the past two decades the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. Both theoretical and empirical contributions are included.

While some contributors focus on managerial issues in international marketing others take a public policy or a comparative perspective. Similarly while some authors may confine their analyses to well-established concepts or methodologies in international marketing others have the opportunity to incorporate new and innovative perspectives.

DOI
10.1108/aim

Editor
Professor Shaoming Zou

Series Copyright Holder
Emerald Publishing Limited

Online start date
1999

Print ISSN
1474-7979

Special Collection Image
Book cover for International Marketing in the Fast Changing World
International Marketing in the Fast Changing World Available to Purchase
https://doi.org/10.1108/S1474-7979201526
Book cover for Entrepreneurship in International Marketing
Entrepreneurship in International Marketing Available to Purchase
https://doi.org/10.1108/S1474-7979201525
Book cover for International Marketing in Rapidly Changing Environments
International Marketing in Rapidly Changing Environments Available to Purchase
https://doi.org/10.1108/S1474-7979(2013)24
Book cover for Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing Available to Purchase
https://doi.org/10.1108/S1474-7979(2012)23
Book cover for Measurement and Research Methods in International Marketing
Measurement and Research Methods in International Marketing Available to Purchase
https://doi.org/10.1108/S1474-7979(2011)22
Book cover for International Marketing
International Marketing Available to Purchase
https://doi.org/10.1108/S1474-7979(2011)21
Book cover for New Challenges to International Marketing
New Challenges to International Marketing Available to Purchase
https://doi.org/10.1108/S1474-7979(2009)20
Book cover for Michigan State University Contributions to International Business and Innovation
Michigan State University Contributions to International Business and Innovation Available to Purchase
https://doi.org/10.1108/S1474-7979(2008)19
Book cover for Cross-Cultural Buyer Behavior
Cross-Cultural Buyer Behavior Available to Purchase
https://doi.org/10.1016/S1474-7979(2007)18
Book cover for International Marketing Research
International Marketing Research Available to Purchase
https://doi.org/10.1016/S1474-7979(2006)17
Book cover for Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries
Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries Available to Purchase
https://doi.org/10.1016/S1474-7979(2006)16
Book cover for Research on International Service Marketing: A state of the Art
Research on International Service Marketing: A state of the Art Available to Purchase
https://doi.org/10.1016/S1474-7979(2005)15
Book cover for Reviving Traditions in Research on International Market Entry
Reviving Traditions in Research on International Market Entry Available to Purchase
https://doi.org/10.1016/S1474-7979(2003)14
Book cover for Study Abroad
Study Abroad Available to Purchase
https://doi.org/10.1016/S1474-7979(2003)13
Book cover for New Directions in International Advertising Research
New Directions in International Advertising Research Available to Purchase
https://doi.org/10.1016/S1474-7979(2002)12
Book cover for Reassesing the Internationalization of the Firm
Reassesing the Internationalization of the Firm Available to Purchase
https://doi.org/10.1016/S1474-7979(2001)11
Book cover for Globalization, the Multinational Firm, and Emerging Economies
Globalization, the Multinational Firm, and Emerging Economies Available to Purchase
https://doi.org/10.1016/S1474-7979(2000)10