Advances in Digital Technology and Data-Driven Business Practices

This innovative series brings together research on data insights and technology and how these two interconnected factors can really drive business efficiencies, profits and future-proof organisations. By examining different industries, in different regions, it provides an interdisciplinary, global perspective, and importantly, always answers the ethical questions about adapting and deploying new technologies. From marketing to tourism to manufacturing, and every industry in between, readers of all disciplines will be equipped for the business challenges of the future.

DOI
10.1108/adtddbp

Editor
Nripendra Singh

Series Copyright Holder:
Emerald Publishing Limited

Online start date
2024