Skip Nav Destination
ABAC Journal Cover Image for Volume 46, Issue 1
Current Issue
Volume 46,
Issue 1,
31 March 2026
View This Issue
ISSUES IN PROGRESS
Volume 46, Issue 1, March 2026

About ABAC Journal

ABAC JOURNAL is a double-blind peer reviewed journal of Business Management and Related Social Sciences in an international platform. The journal is published on behalf of Assumption University, Thailand.

Submit to this journal About this journal
Dual-route persuasion and moral norm activation as drivers of sustainable behavior adoption in UNESCO creative cities of gastronomy
Editorial: AI capabilities, psychological and behavioral perspectives, and sustainability mechanisms in business research
Sustainability in the global MICE/business events industry – the current state, and the road ahead
Exploring the role of personality traits in romantic travel: a cluster and IPMA approach to understanding couples’ long-term relationship engagement
How AI-driven stimuli trigger digital entrepreneurial hustle: a stimulus-organism-response perspective
Open access articles
March 31 2026
Dual-route persuasion and moral norm activation as drivers of sustainable behavior adoption in UNESCO creative cities of gastronomy
Pipatpong Fakfare, Suthee Sertsri et al.
March 03 2026
Sustainability in the global MICE/business events industry – the current state, and the road ahead
Edward Koh
December 26 2025
Exploring the role of personality traits in romantic travel: a cluster and IPMA approach to understanding couples’ long-term relationship engagement
Maneenate Worrachananun, Chichaya Leruksa et al.
November 17 2025
How AI-driven stimuli trigger digital entrepreneurial hustle: a stimulus-organism-response perspective
Cong Doanh Duong

Indexing and metrics

Latest issue updates

Journal information

Editor(s):
Dr. Absorn Meesing
Dr. Noppadol Manosuthi

View full editorial team

 

Email alerts

Latest published articles

Closed issue alerts

Earlycite alerts