Opportunity discovery, maximisation and advancement: a qualitative study from Vietnam’s car dealership industry Open Access

Oanh Thi Kim Vu, PhD, is a Senior Lecturer, The Business School, RMIT University Vietnam, 521 Kim Ma, Giang Vo Ward, Hanoi, Vietnam. Email: [email protected]. Research interests include international business, digitalisation, entrepreneurship, tourism and hospitality management.

Abel Duarte Alonso, PhD, is an Associate Professor, The Business School, RMIT University Vietnam, 702 Nguyen Van Linh Blvd., Tan Hung Ward, Ho Chi Minh City, Vietnam. Email: [email protected]; [email protected]. Research interests include international business, micro, small and medium enterprises, family enterprises, innovation and community development.

Ngan Mai Nguyen, MBE, is a Senior Advisor, Asia Strategy and Impact, RMIT International, Melbourne, Australia. Email: [email protected]. Research interests include international business, green economy, innovation management, culture, digital transformation, healthcare management and energy transition.

Trung Thanh Nguyen, MBA, is a Lecturer at the Faculty of Tourism, Hanoi Open University, B101 Nguyen Hien, Hai Ba Trung, Hanoi, Vietnam. Email: [email protected]. Research interests include tourism, hospitality, community-based tourism, culture and business.

Luong Ngoc Tran, MBA, is a Lecturer and Researcher at the Faculty of Tourism, Hoa Binh University Vietnam, 8 Bui Xuan Phai, My Dinh II, Nam Tu Liem, Hanoi, Vietnam. Email: [email protected]. Research interests include travel, hospitality, gastronomy, community-based tourism, culture and local entrepreneurship.

Chuyen Thai Nguyen, PhD, is a Lecturer at the The Business School, RMIT University Vietnam, 702 Nguyen Van Linh Blvd., Tan Hung Ward, Ho Chi Minh City, Vietnam. Email: [email protected]. Research interests include international business, cross-cultural management and strategy-as-practice.

Quyen Thao Dang, PhD, is a Senior Lecturer at the The Business School, RMIT University Vietnam, 521 Kim Ma, Giang Vo Ward, Hanoi, Vietnam. Email: [email protected]. Research interests include international business, business operations, human resource management and university-industry knowledge transfer. 

Felix Roedder, PhD, is a Lecturer at the The Business School, RMIT University Vietnam, 702 Nguyen Van Linh Blvd., Tan Hung Ward, Ho Chi Minh City, Vietnam. Email: [email protected]. Research interests include firms’ overseas strategies, internationalisation of ownership structures and comparative corporate governance.