International Journal of Event and Festival Management
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Research Article| March 30 2026

When rewards turn risky: the hidden dangers and risk reduction strategies in case of incentive travels Open Access

Krisztina Keller;
Krisztina Keller
Tourism Department, Institute of Sustainable Development, Corvinus University of Budapest
, Budapest,
Hungary
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Szabolcs Mátyás;
Szabolcs Mátyás
Ludovika University of Public Service
, Budapest,
Hungary
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László Kökény
ORCID logo 0000-0001-5375-4082
László Kökény
Tourism Department, Institute of Sustainable Development, Corvinus University of Budapest
, Budapest,
Hungary
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Author & Article Information
László Kökény can be contacted at: [email protected]

Declaration of conflicting interests: The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this article.

Publisher: Emerald Publishing
Received: September 15 2025
Revision Received: December 22 2025
Accepted: February 16 2026
Online ISSN: 1758-2962
Print ISSN: 1758-2954
Funding
Funding Group:
  • Award Group:
    • Funder(s):
       
    • Award Id(s):
      OTKA_PD_146648
    • Principal Award Recipient(s):
       
      http://dx.doi.org/10.13039/501100012550
  • Funding Statement(s):
     The authors declare the following financial interests/personal relationships, which may be considered as potential competing interests
    ,
     Funding: This work was supported by Nemzeti Kutatási, Fejlesztési és Innovaciós Alap and (award id: OTKA_PD_146648).
© Krisztina Keller, Szabolcs Mátyás and László Kökény
2026
Krisztina Keller, Szabolcs Mátyás and László Kökény
Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence.
This work is licensed under a Creative Commons Attribution 4.0 International License .
Attribution
International Journal of Event and Festival Management 1–23.
https://doi.org/10.1108/IJEFM-08-2025-0120
Article history
Received:
September 15 2025
Revision Received:
December 22 2025
Accepted:
February 16 2026